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MEGA TRENDS - COLOUR - TEXTILE SS2019

MOMENT

With consumers realizing they havean abundance of ‘stuff’ in the form of multiple gadgets, appliances and personal possessions, there is a notable mood to pushing forward to outdoor experiences to share on social media and via group apps. With the trend for decluttering ‘stuff’ in the home to the work environment, it is the millennials, the 18-34 demographic, who are driving this mega trend. While mainstream retail will suffer, this is good news for the sports industry, as activities and experiences, shared on social media have much more kudos than having the latest must-have item. This is about taking time out, encountering new experiences and locations in the great outdoors through to more extreme sports, and most importantly sharing it.

We need to take a moment to realizethat sometimes less is more, as items are dismissed in turn for truly experiencing something different through travel to more extreme activities. From camping through to kite surfing, now is the time to bri…

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